I started taking pictures of the blocks of wood to put on my website, and my neighbor comes over, and he said, "Alison, what are you doing?"
"I'm going to sell blocks of wood," I replied really, really, really excitedly.
And he said, "You're going to sell trash?"
What? No! No, no, no.
He saw trash.
What I saw: I saw moms getting together with their kids and gluing pictures of their faces on blocks of wood, putting a big bow around it, and giving it to grandma for Christmas.
I saw little tiny toddler chubby fingers turning the countdown down to zero in anticipation of the next holiday, their birthday, or Santa Claus coming. That's what I saw.
So I went out, and I sold those blocks of wood, and within 24 hours, it generated over $9,000.